It’s understandable that Duracell would produce a game based on their mascot character. I don’t understand what Duracell: Run The Bunny was supposed to be, though. It’s barely coherent as a game, as an advertisement, or as anything. Duracell probably didn’t expect this either.
UPDATE: New unsettling information about Run the Bunny, straight from the developer’s mouth. » Read more about Duracell: Run the Bunny